品牌理念｜About Hilotaz

我們誕生於人性的體貼，運營於家庭的協作基礎

生產於品質與純粹之心♡

We were created from a place of kindness;

Nurtured by family collaboration;

Driven by a dedication to quality;

++ The joy of sharing ♡.

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We, on Earth ℘℘℘℘

我們最怕鬆、垂、老

隨著時間推演，無人能抗拒地心引力的牽引；

也無人能抗拒自然老化的歷程！

然而我們可以有意識地注重日常的保養與打理。

培養自我欣賞、體貼的愛，並同時理解身體有春、夏、秋、冬，自然變化的歷程。

One of our greatest fears is the loss of firmness, and the signs of aging. No one is immune to time, but what we can do is be intentional with how we care for ourselves every day, especially by nurturing a sense of self-appreciation and a gentle love for our bodies.

Learn to honor the body's natural cycles—spring, summer, fall, and winter—that all humans experience.

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The Foundation

2024年，以爸爸的名義以及家庭幸運符，Michelle推出了HiLOTAZ商店。起初，僅帶著一顆：「復刻記憶中父親的特製牛仔褲」這樣好物分享的純粹之心。

後續漸漸地結合父親丹寧布品的專業，使用顛覆常規的工藝，兩人合力打造出一款橡皮糖般舒適的「柔柔腰」。

Michelle launched HiLOTAZ in 2024, as a tribute to her father and named after her family’s lucky symbol.

What began as a simple desire to recreate the memory of her gift : Papa’s custom-made jeans, grew into something bigger. Together, Michelle and her father merged his denim expertise with innovative techniques, creating “Zou Zou Waist,” a waistband that feels as soft, flexible, and comforting as a piece of gummy candy.

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Living with Heart

此項研發，以全新結構性概念，獲取多國專利認可，

打破褲子腰頭的設計原理！

每一件褲腰的合身表現，

都建構在你的天然曲線上。

在過去，胖瘦、腹脹、激素等變化是身體與心理的壓力來源；但現在，我們讓穿衣打扮的過程，可以成為一段多巴胺滿滿、自我欣賞的 Me Time。

This unique design, based on a groundbreaking structural concept, has been recognized with international patents. It completely redefines how waistbands are made, shaping perfectly to your NATURAL CURVES.

In the past, fluctuations in weight, bloating, and hormones could bring both physical and emotional discomfort. Now, we’ve turned the act of getting dressed into a joyful moment of self-love—your genuine “Me Time.”

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Now and Forever ℘℘℘℘

從今天起，期許各位有積極的自我肯定。

更正向地擁抱身形變化，

也更實際地一起享受專利化柔柔結構，

於每個日常多一份的腰腹支撐，預防性保養重力鬆垂。

Starting today, let’s make a promise to ourselves: to embrace our bodies, with kindness and pride, as they change. Together, let’s enjoy the patented Zou Zou structure which offers daily comfort, and acts as a layer of care, gently providing preventive support to ease aging over time.

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